Privacy Policy

1. Data we collect

Account Info

Email address and basic profile data provided via Google or Email sign-up.

Chat history

We store your conversations so our digital companions can maintain context, emotional continuity and memory.

Visual data

If you send photos, they are processed to allow our digital companions to respond. We do not use your photos for advertising or share them with third-parties.

Feedback you choose to send

If you rate one of Noah's replies using the thumbs up or thumbs down buttons, we receive that rating along with any reason or comment you add, the reply you rated, and a short excerpt of the surrounding messages (up to six) so we can understand what happened. This is only ever sent when you choose to submit it, and you are told so before submitting. We use it solely to improve how Noah responds. You can use Baeloom fully without ever sending feedback.

2. Privacy

Unlike other AI platforms that archive your data indefinitely, Baeloom prioritizes a 'clean slate' approach: when you delete your account, your data goes with it.

If you cancel your subscription

Cancelling Pro does not delete your account, and it does not delete your chat history. At the end of your billing cycle you move to the free plan, and your Smart Memory is reduced to the size a free account holds: the things Noah remembers about you are trimmed back to the most significant ones, and the rest are permanently deleted from our servers. You can return to Pro at any time, but anything trimmed at that point is gone.

If you delete your account

You can delete your account yourself at any time in the app, under Settings → Account → Delete account, or ask us to do it for you at legal@baeloom.com. Deletion is immediate and permanent: your chat history, your Smart Memory, your themes, your account and your sign-in are removed from our servers, and any active subscription is cancelled at the same time. We cannot restore an account once it has been deleted.

One record survives deletion. We keep a note of the deletion itself — your user ID, the email address the account was registered with, and the date — so that we can demonstrate the request was carried out. It contains nothing you wrote and nothing you told Noah.

3. Third-party processing

We utilize Google Gemini (Vertex AI) for high-performance AI processing and Stripe for secure payment handling. These partners are industry leaders in security and are contractually prohibited from using your personal data for their own marketing or model training.

4. Security

We employ enterprise-grade standards to ensure your interactions remain confidential:

• Encryption in transit — Data is protected using TLS 1.2+ (SSL) during transmission.
• Encryption at rest — Your data is stored using 256-bit AES encryption within Google Cloud's secure infrastructure.
• AI privacy — Your inputs are processed in a secure environment and are not used to train foundation models.

5. Legal basis for processing (GDPR)

We process your personal data on the following legal bases:

• Contract performance — Account data and chat history are processed to deliver the Baeloom service you signed up for.
• Legitimate interest — We process usage data to maintain security, prevent abuse, and improve reliability.
• Emails about your account — We use your email address to send you an occasional email about your use of Baeloom, such as a short check-in one week after you create your account. These emails never contain anything from your conversations. Every one of them has an unsubscribe link, and unsubscribing does not affect emails you need for your account itself, such as verifying your email address or resetting your password. We rely on our legitimate interest for these emails.
• Consent — When we ask for optional permissions (such as photo access or voice input), we rely on your consent, which you may withdraw at any time.

6. Your rights

If you are based in the European Economic Area, you have the following rights regarding your personal data:

• Right to access — You can download a copy of the personal data we hold about you at any time from Settings → Privacy → Download my data, or request one from us.
• Right to rectification — You can ask us to correct any inaccurate or incomplete data.
• Right to erasure — You can request that we delete your data. See Section 2 for how to do this.
• Right to data portability — You can export your data yourself in a structured, machine-readable format (a JSON file) from Settings → Privacy → Download my data, or request it from us.
• Right to object — You can object to certain types of processing, including processing based on legitimate interest.
• Right to restrict processing — You can ask us to pause processing of your data in certain circumstances.

You can access and export your data, clear Noah's memory and delete your chat history yourself in the app under Settings → Privacy, and delete your whole account under Settings → Account. To exercise any other right, or if you'd prefer we handle it for you, contact us at legal@baeloom.com. We will respond within 30 days.

7. Supervisory authority

If you believe we are handling your data unlawfully, you have the right to lodge a complaint with the Dutch Data Protection Authority:

Autoriteit Persoonsgegevens
Website: autoriteitpersoonsgegevens.nl
Phone: +31 (0)70 888 85 00

8. Data retention

We keep your data for as long as your account exists. Specifically:

• Chat history — Retained for as long as your account exists, on the free plan as well as on Pro, and permanently deleted when you delete your account.
• Smart Memory — Retained for as long as your account exists. Reduced to free-plan size at the end of your billing cycle if you cancel Pro, and permanently deleted when you delete your account.
• Account information — Retained until you delete your account.
• Inactive accounts — Free accounts that haven't been used for 12 months are permanently deleted, together with all their data. We email you 30 days beforehand, and logging in once is enough to keep your account. Accounts with an active Pro subscription are never deleted for inactivity.
• Photos — Processed in real time and not stored beyond what is necessary to generate a response.
• Deletion records — A record that an account was deleted (user ID, email address, date) is kept after deletion so that we can demonstrate the request was carried out.

9. Voice data

If you use Baeloom's voice input feature, your audio is converted to text for processing. We do not store raw audio recordings. Transcribed text is handled the same way as regular chat input under Section 1.

10. Cookies and analytics

Baeloom uses cookies and similar technologies to keep you logged in and maintain your session. We may also use analytics tools to understand how users interact with the app, such as which features are used most often. This data is aggregated and not linked to your personal identity.

You can disable cookies in your browser settings, though this may affect your ability to use certain features. For full details, see our Cookies Policy.

11. International data transfers

Our AI processing partner, Google Gemini (Vertex AI), operates infrastructure based in the United States. When your data is processed by these services, it is transferred outside the European Economic Area. We ensure these transfers are protected through Standard Contractual Clauses (SCCs) approved by the European Commission, which legally require the recipient to protect your data to EU standards.

12. Changes to this policy

If we make material changes to this privacy policy, we will notify you by email or through an in-app notice before the changes take effect. The "Last Updated" date at the top of this page will always reflect the most recent version.